BACKGROUND
Founded in 1907, the Conservatorio Plurinacional de Música has long been Bolivia’s premier institution for formal training in the Western classical tradition. Now, in a pivotal moment of transition, it is working with the Ministry of Education to become the country’s first accredited, degree-granting music conservatory. This institutional evolution is taking place within the unique cultural landscape of La Paz, which boasts a highly visible and popular public music culture dominated by traditional and popular forms, particularly brass bands. This vernacular music ecosystem exists in parallel to, but almost entirely separate from, the formal “art music” world of the CPM.

THE ORGANISATIONAL MODEL AND THE RELEVANCE GAP
The CPM operates a traditional conservatory model, offering rigorous, government-subsidised training in classical performance to a student body from diverse socioeconomic backgrounds. Its downtown La Paz location and long history give it a respected, institutional brand. However, this brand suffers from a critical “relevance gap.”

The artistic “product” the conservatory offers—classical music—has low demand from the local audience, resulting in poor attendance at its own concerts. Simultaneously, the CPM faces direct competition for its most valuable asset—its students—from the more lucrative and popular local music industry. Talented brass students, after a few semesters of training, can easily find paid work in parade bands, leading to high attrition rates before they complete their advanced studies. The conservatory is historically important but is not an integral part of the city’s living, breathing cultural life.
THE STRATEGIC CHALLENGE
The central challenge for Méndez and Sakuma is to bridge this relevance gap and transform the conservatory from an isolated “ivory tower” into an indispensable “town square” for the musical life of La Paz. This requires confronting a fundamental tension between the institution’s traditional, Eurocentric model and the vibrant vernacular culture of its environment. The current paradigm implicitly views the popular music scene as a threat—a lower-art form that distracts students and corrupts their training.
To ensure the conservatory’s long-term sustainability and impact, the leadership must decide whether to fortify the walls by doubling down on the classical tradition and trying to “educate” the public on its value, or to build bridges by actively engaging with and incorporating Bolivian popular and traditional music into the conservatory’s core identity.
A FRAMEWORK FOR A NEW MODEL: THE CIVIC INTEGRATION STRATEGY
A potential path forward is a multi-pronged “Civic Integration” strategy designed to systematically embed the conservatory into the city’s educational, cultural, and professional ecosystems. This strategy would be built on four pillars:
- Curricular Integration: Rather than forbidding interaction with popular music, formally incorporate the study and performance of Bolivian popular and traditional music into the curriculum. Use this repertoire as a powerful pedagogical tool to teach musical concepts, honour local culture, and strategically retain students, especially in the high-attrition brass department.
- Educational Integration: As part of the new pedagogy degree accreditation, launch a formal teaching internship program. Place advanced CPM students in La Paz’s public schools, creating a virtuous cycle that improves the quality of music education city-wide, establishes a robust feeder system for the conservatory, and provides students with practical career training.
- Community Integration: Radically shift the locus of performance from the conservatory’s under-attended hall to the community itself. Develop a “Conservatory in the Community” concert series in schools, churches, and public squares to build new audiences and demonstrate the institution’s civic value directly.
- Alumni Integration: Establish a formal alumni network to track career paths, provide structured mentorship and networking opportunities for current students, and cultivate a new generation of local donors and advocates for the institution.
