AI ComPAZ: From Passion Project to Sustainable Enterprise

Authors: Miguel Ortega (Spain), Mollie Westbrooke (USA)

In late 2017, while pursuing her Master’s in Arts Administration at New York University, Natalia Jiménez was simultaneously managing the small but impactful social music program she had founded in Bogotá, Colombia. Al ComPAZ was her passion, but she was acutely aware of its fragility. The entire on-the-ground operation, serving 59 children across three of the city’s most dangerous neighbourhoods, rested on the shoulders of a single, overburdened teacher. The organization lacked even the most basic administrative systems. As she studied the principles of sustainable non-profit management, Jiménez knew she was at a crossroads. To ensure Al ComPAZ could survive, let alone grow, she had to use her time in New York to architect a plan to transform it from a heroic, founder-driven effort into a durable, systematised organization.

BACKGROUND

Bogotá, Colombia, is a city of extreme socioeconomic divides. Al ComPAZ was founded in 2015 by Natalia Jiménez to provide a safe space and musical outlet for at-risk youth in some of the city’s most underserved and violent communities. The program operates as a subsidiary of Somos CaPAZes, a larger, established Colombian non-profit focused on peace-building through play-oriented activities. This relationship provides Al ComPAZ with a degree of legitimacy and support, positioning it as a specialised, arts-focused startup within a larger social mission.

THE ORGANISATIONAL MODEL AND ITS FRAGILITY

Al ComPAZ’s value proposition is to provide free, high-quality instrumental and choral instruction, using music as a vehicle for social inclusion and the development of life skills like discipline and teamwork. Its operating model, however, is that of a lean startup stretched to its limits. The organisation is run by a two-person team: Founder/Director Jiménez handles strategy, fundraising, and development remotely from New York, while Lead Teacher David Mendoza is responsible for all on-the-ground teaching, logistics, and administration across three geographically dispersed sites, requiring commutes of up to two hours in heavy traffic.

This model, while born of passion and necessity, is defined by its operational fragility. It suffers from classic startup-phase weaknesses that threaten its long-term survival:

1. A Systems Vacuum: The program lacks basic administrative systems, including an instrument inventory, a student database, and formal communication channels with parents. This leads directly to asset loss (unreturned instruments) and poor student accountability.
2. Key Person Risk: There is an extreme and unsustainable dependency on the single lead teacher for all programmatic delivery and local operations.
3. A Precarious Funding Model: The program is reliant on a single main corporate sponsor, in-kind donations of instruments, and a subsidy from its parent organization. It lacks a diversified and stable funding base.

THE STRATEGIC CHALLENGE

The core strategic challenge for Natalia Jiménez is to professionalise and systematise the organisation to ensure its viability and prepare it for growth. The current model, running on the heroic efforts of its two leaders, is not scalable and is at high risk of burnout and collapse. This requires a deliberate shift from a “doing” mindset (teaching classes, managing daily crises) to a “building” mindset (designing the systems, processes, and human capital structures that will allow the organization to function sustainably). The challenge is how to architect and implement this professionalisation with extremely limited financial resources and with the founder leading the effort from another continent.

A FRAMEWORK FOR A NEW MODEL: THE SUSTAINABILITY AND GROWTH PLAN

A three-pronged “Sustainability and Growth” plan is proposed to transition Al ComPAZ from a fragile startup to a stable enterprise by building its operational, human, and financial capital.

1. Build Operational Systems: This is the immediate priority. It involves creating and implementing basic, low-cost administrative tools to solve the systems vacuum. This includes a cloud-based instrument inventory and a student/family contact database (e.g., using Google Sheets), and a formal instrument loan agreement that parents must sign. These simple tools would immediately reduce asset loss and improve operational control.
2. Build Human Capital: This pillar directly addresses the key person risk. It involves two difficult but necessary tactics. First, a strategic contraction by temporarily suspending programming at the most resource-intensive and lowest-enrolment site (Bosa). This would free up the lead teacher’s valuable time to focus on strengthening the core, higher-impact sites. Second, a community partnership strategy that formally recruits and empowers community leaders at each site to act as volunteer liaisons, taking on basic administrative and communication tasks.
3. Build Financial Capital: This pillar focuses on diversifying funding streams beyond the current single-donor dependency. It involves leveraging the existing arts and academic ecosystem in Bogotá to cultivate new, sustainable partnerships with institutions like the National University of Colombia or professional orchestras to create a pipeline for volunteers, in-kind support, and potential new donors.

IMPLEMENTATION CONSIDERATIONS

Leading this transformation remotely presents a significant challenge for Jiménez. It requires exceptional communication skills and the ability to empower her lead teacher and the new community liaisons to take full ownership of the on-the-ground implementation. The recommendation to temporarily close a site, while strategically sound, is an emotionally and politically difficult decision that requires careful and sensitive communication with all stakeholders. The plan’s greatest strength is that its initial, most critical systems-building phase can be accomplished with minimal financial investment, relying on free or low-cost cloud-based tools.

DECISION POINT

From her desk in New York, Natalia Jiménez’s academic studies in arts administration have given her a clear-eyed view of her organisation’s vulnerabilities. She knows the current heroic model is unsustainable. She has drafted a bold Sustainability and Growth plan, but it requires making difficult choices.

The Heroic Effort. This path involves maintaining the status quo. She could continue to manage the program as is, relying on the extraordinary efforts of her lead teacher. This would avoid the difficult decision of closing a site and would be based on the hope that when she returns to Bogotá, her direct, on-the-ground involvement will be enough to sustain and grow the program. This path, however, carries the immense risk of organisational collapse before she can return.

The Strategic Restructuring. This path involves committing to the difficult, remote implementation of the Sustainability and Growth plan. She would make the tough call to suspend the Bosa program in order to stabilise the core, and would dedicate her time in the U.S. to architecting the systems and remotely coaching her team through the transition. This is a bet that short-term, strategic contraction is the only viable path to long-term, sustainable growth.

The decision rests on a fundamental question for a passionate founder. What is her most critical role: to be the on-the-ground hero driving the mission forward through sheer personal effort, or to be the disciplined architect who builds the systems that will allow the mission to outlive its founder’s heroic phase?